What You Should Know about Trade Show Graphics · Visibility and distinctiveness are the most important goals · Don’t skimp on graphic design or your booth graphics · The color scheme you select for your trade show booth is critical

What you should know before buying your first trade show booth/display · Don’t let the exhibit buying experience intimidate you · Your marketing objectives and strategy should dictate your exhibit marketing needs · Be prepared for sticker shock. Exhibits can be expensive · Where to buy depends on your goals. Do you need a large custom exhibit? Or do you need a ...